Marketers Have to Take Mobile Seriously Now
Interesting article on Mobile Advertising in BusinessWeek that is worth a read.The article talks about Pandora - a nine-year-old, free online service that lets users design "radio stations" based on their musical preferences. Pandora has become a very popular mobile app as well and advertisers like Best Buy, Dockers, Target, and Nike have started to buy ads on Pandora to experiment with what...
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