Motorola has made a sly dig at iPad 2 fans in a bid to deter them away from the growing queues. In a tongue-in-cheek press release sent out ahead of today’s big Apple launch, the firm said: “Head out for a pint and pre-order the Motorola Xoom online instead!”
As expected, the iPad 2 has attracted crowds of people for its UK release with the highly-anticipated tablet due to go on sale in stores across the country at 5pm tonight. People have been queuing outside Apple’s flagship store in London’s Regents Street since yesterday morning to secure their iGadget and while Motorola probably knows that its dual-core Honeycomb-toting tab won’t have quite the same effect on tech fans as Apple’s offering has, you have to admire their light-hearted approach towards the hype.
“Not keen to waste the finest weather we’ve had in ages waiting in a queue? Idea of surviving overnight on mundane take-away with some frankly questionable queue buddies leave you cold?” Moto asks.
“Fear not friends, ditch the winter coat, head out for a pint and pre-order the Motorola Xoom online instead!”
Even if the Motorola Xoom’s UK release will be more low-key than Apple’s, it has been tipped as a serious iPad 2 rival and was awarded ‘Best in Show’ at this year’s CES event. It’s due to land over here next month and we’ll be keeping a close watch to see how it shakes up the tablet market.