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ShopThis app lets you buy right from iPad magazine pages

The ShopThis initiative makes it easier than ever to buy on a whim.

(Credit: MasterCard)

Shoppers, rejoice: Next time you're browsing the iPad edition of Wired magazine, you'll be able to buy even more impulsively than before.

The mag is rolling out a feature from MasterCard that lets you instantly purchase products in articles or ads without leaving the page on your tablet.

The credit card company is pushing ShopThis in conjunction with publisher Conde Nast to help readers indulge their whims simply by tapping a shopping cart icon.

The so-called "in-content purchasing" kicks off with Wired's November iOS tablet edition, available October 15, MasterCard announced at World Retail Congress 2013 in Paris.

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