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Nike unveils Fuelband, its 24/7 fitness-monitoring Jawbone Up rival



Nike Fuelband Nike Fuelband Nike Fuelband Nike Fuelband 

Hey, Nike+, have you been working out?

Since its launch in 2006,  Nike+ has, its creator claims, logged over 700 million kilometres of distance runs by its users. Time, then, to hand the baton on to something fresher? The popularity of life-logging devices such as the Fitbit and Jawbone Up has clearly not gone unnoticed by Nike, who unveiled its FuelBand this week at a New York launch event attended by pro basketball player Kevin Durrant, current world's fastest woman Carmelita Jeter, and cycling legend Lance Armstrong.

By: Mike Dent, Edited by: Nate Lanxon

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