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Ad buying group takes stand against piracy


Media buying powerhouse GroupM has adopted a new policy that prevents its clients' ads from appearing on more than 2000 US websites that are alleged to distribute illegally obtained content.

The move is designed to actively oppose online piracy and protect the intellectual property of content companies. The sites in question often rely solely on advertising for their revenues, so when a buying group the size of GroupM removes its indirect support they are sure to suffer. GroupM represents $73.5 billion of annual buying power and buys an estimated 32.7 percent of all media space globally, spending an estimated $6bn on digital media every year.

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