It’s war. In the immediate aftermath of widespread
dissatisfaction at Apple’s subscription offering among publishers,
Google has launched a competing product called One Pass.
As predicted, the service undercuts Apple’s 30/70 revenue split,
offering a 10/90 split along with the ability for the publisher to
use the same sign-in system across tablets, smartphones and
websites. As a user, you enter a username and password, and then
are granted access to content across whatever platforms the