Categorized | Mobile Phones

The meal inhaler: The future of breathable food

In the future, you won’t eat food: you’ll breathe it. “It’s a far-out idea. But it’s obvious it’s going to happen,” says Tom Hadfield, the 27-year-old CEO of Breathable Foods. In March, Breathable launched Le Whif, a lipstick-sized tube containing particles of food: inhaling by mouth gives a low calorie taste of, say, chocolate. He sells them at ¤1.80 for one tube, ¤5 for three. Hadfield is one of the original teen dotcom tycoons. In 1995, aged just 13, he founded Soccernet, a football-results database, and soon after sold it for £25 million.

Leave a Reply