Citing independent market research, AT&T announced its customer base now boasts twice as many smartphone users as any other U.S. mobile operator, reporting that close to 32% of its postpaid subscribers now use an integrated device. According to AT&T, more new and existing customers activated integrated devices in Q1 than the carrier added in new postpaid subscribers. AT&T credits the smartphone user growth to its 3G network and nearly 20,000 U.S. WiFi hotspots.
“AT&T made a big push to be the mobile broadband and smartphone leader many years ago and it’s clearly paying off in a big way for us and our customers,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “We’ve taken integrated devices mainstream and nearly a third of our postpaid customers use one. Our industry-leading 3G and Wi-Fi networks make mobile data accessible to everyone—from road warriors with advanced smartphones to texting teens with quick messaging phones. We offer something for everyone.”
This is an impressive statistic as smartphone users outspend non-smartphone users considerably and are generally more profitable as well.